Studies show that it is statistically impossible to say that future generations will be majoritively white ...
The Census Bureau makes a noteworthy finding of a new “minority white” generation by stating, “that, for the first time, minorities outnumber whites nationally for each age under 10” (2018).
Where Our Demographics Meet Education
According to District Administration ...
Amy Gomez, cross-cultural marketer and educator, states, “marketers still use the multicultural marketing model that was developed in the 1970s ..."
...by marketing towards "predominantly white consumers'.”
DA’s article further discusses how Gomez’s experience in marketing is now benefiting her back in the classroom where she uses this approach of cross-cultural marketing to better her school’s communication with her students and their parents.
While marketers may continue to poorly advertise their predominately white consumer ads towards non-white communities, our school districts must restrain from continuing to follow this approach.
Gomez’s insights shed light on ways in which schools can direct their focus on communicating effectively with Hispanic, black, Asian American, and non-Hispanic white communities.
How this pedagogy applies to STEM Education ...
Gomez’s ideology takes to new waters as her practices of cross-cultural marketing apply to STEM Education—creating a unique take on how to make STEM culturally responsive. As important and engaging as STEM education is, teachers are trying to find ways to get their students interested in the subjects they are learning.
However, your favorite class activities can only get you so far in teaching when there is a cultural divide. Educators need to find a way to close the gap between the cultural barriers dividing students from their peers and, more importantly, students from their teachers.
More than ever, schools are in need of culturally responsive STEM teachers that will take necessary steps to close this divide by engaging their students and helping them feel comfortable learning in the classroom.
And with a culturally responsive STEM curriculum, you wouldn't be changing your science or math content—rather, you would only be modifying your teaching.
Read next week's post on ways you can implement a culturally responsive pedagogy into your STEM curriculum!
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